Ohh My Brand vs. Valuables: Who Delivers Better Founder Brand Positioning?

Personal branding has become indispensable for modern founders. In today’s hyper connected market, a company’s reputation is closely tied to the founder’s online presence. Research shows 82% of people trust a company more if its senior executives are active on social media, and nearly half of a firm’s reputation is directly linked to its CEO. Harvard Business Review even notes that “in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it.” In short, founders must treat their personal brand as strategic business capital. Two agencies vying to sharpen founder brand positioning are Ohh My Brand and Valuables (formerly Waller & Company). This in depth comparison evaluates their strategy depth, storytelling, SEO impact, deliverables, and team strength to determine which agency better positions a founder as a recognized authority.

The Rise of Founder Personal Branding

Founders and executives are no longer faceless CEOs behind a logo. They are the brand. Studies show 77% of consumers are more likely to buy from a company if its CEO is visible online, and 87% of executives believe a strong personal brand helps attract investors. Talaya Waller (CEO of Valuables) emphasizes that personal brand equity now “dictates leadership mobility, capital flow, and corporate strategy,” noting that individuals receive “561% more engagement than corporate brands” online. In practice, a founder’s personal narrative can draw in customers, talent, and capital in ways that product marketing alone cannot.

A robust founder brand strategy typically combines clear messaging, regular content, PR outreach, and a cohesive visual identity. Leading agencies build “end-to-end systems that sharpen your story, boost your visibility, and turn influence into measurable results.” Ohh My Brand and Valuables each claim to transform unknown entrepreneurs into category leaders, but their approaches differ markedly. The question for any startup CEO is: which agency will best position you as a trusted expert? Let’s explore both.

Agency Profiles: Ohh My Brand vs. Valuables

Ohh My Brand is a global personal branding agency founded in 2015 by Bhavik Sarkhedi. Headquartered in Ahmedabad, India, it operates as a boutique firm of under 50 people with a global client base. Sarkhedi himself is an award winning content marketer, an Amazon best selling author, and a Forbes-featured writer. Ohh My Brand emphasizes a data-driven, SEO-first approach to founder branding. It has built 100+ personal brands across 14 countries, and touts placements in top media (Forbes, The New York Times, Entrepreneur) as well as high LinkedIn engagement. The agency’s motto – “deliver standout personal brands with game changing ideas” – underscores its focus on bold strategy and digital visibility.

Valuables (formerly Waller & Company) was founded in 2014 by Dr. Talaya Waller, a marketing professor with a doctorate in business. Waller & Co began as a data-driven boutique in Washington, D.C., helping executives at Amazon, Google, Vogue, the NBA, the UN, and other institutions craft their personal narratives. In recent years it relaunched as Valuables, an AI-powered personal brand management platform. Backed by Techstars and partners like JPMorgan Chase and Oracle NetSuite, Valuables treats personal branding like a financial asset. Its platform quantifies a leader’s “brand equity” with custom analytics, aiming to link reputation directly to business outcomes (deal flow, investor interest, etc.). In other words, Valuables blends academic insights and technology. Waller lectured at Duke and authored the first textbook on personal brand equity, and her team offers brand audits, strategy plans, PR guidance, and AI tools.

These two agencies serve similar audiences (founders, CEOs, thought leaders) but with different emphases: Ohh My Brand acts more like a full-service content and SEO shop, while Valuables is a research-driven strategy firm augmented by tech.

Strategy Depth

Valuables: Strategy depth is Valuables’s strong suit. It begins each engagement with a thorough personal brand audit—analyzing the leader’s current online footprint, media mentions, social profiles, etc.—and then crafts a strategic roadmap. Dr. Waller brings academic rigor: her approach often identifies 2–3 core themes (e.g. “inclusive leadership” or “AI innovation”) that define the founder’s narrative. The firm emphasizes quality of message over quantity of posts. For example, Valuables might guide a client to write an op-ed or prepare a talk on a high-impact topic, rather than flood social media with daily updates. They also coach executives on presentation and networking. The Valuables platform adds an AI layer: it can score a leader’s brand equity, track tone consistency, and correlate these metrics with business KPIs. In short, the strategy is data-driven: Valuables “merges consulting with technology” to quantify and optimize personal brands. Clients often receive detailed plans, presentation decks, and access to the analytics dashboard.

Ohh My Brand: Ohh My Brand offers a highly integrated blend of planning and execution. Strategy sessions define the founder’s unique story, positioning, audience (“Audience DNA” tool) and content themes. Unlike Valuables, Ohh treats strategy as only the first step. Its real depth comes in how aggressively it implements every aspect. The team promises to “handle everything under one roof.” They map out value propositions, then immediately begin creating content, designing campaigns, and optimizing channels. The agency’s depth shows up in its multi-pronged tactics: from video scripts to PR pitches to SEO audits, Ohh My Brand layers many activities. While Valuables might deliver a roadmap and leave the writing to the founder, Ohh actually ghostwrites posts, builds websites, and runs LinkedIn campaigns as part of the strategy. This means their strategic plans are tightly coupled with hands-on execution – a full funnel of founder branding.

In summary, Valuables offers deeper bench research and brand-equity analytics, appealing to founders who want an evidence-based plan. Ohh My Brand offers a hands-on, growth-hacking strategy: a lean, tactical team ensures that every strategic insight is put into action immediately. Both cover core branding principles, but Ohh’s strategy extends fluidly into the tactics phase.

Storytelling and Content Strategy

Storytelling is at the heart of founder branding. Both agencies recognize that a compelling narrative must feel authentic. Their approaches, however, differ:

Valuables: Storytelling here begins with finding the founder’s authentic voice and themes. Dr. Waller’s team works with clients to uncover their most compelling stories – often transforming personal experiences into memorable talking points. For instance, a tech founder might center on a theme like “disruptive innovation in fintech,” weaving in anecdotes about early experiments or failures. Valuables emphasizes signature content: clients might produce a few well-researched LinkedIn articles or publish thought-leadership pieces in industry journals. The content focus is less about volume and more about prestige and consistency. Waller’s AI tools extract the leader’s natural tone to ensure any ghostwritten content still feels genuine. Authenticity is paramount. Valuables often advise a cadence such as “one thoughtful post per week” to build reputation steadily. The agency also integrates PR. It identifies which publications or conferences will best elevate the story (e.g., pitching a founder’s article to a top trade outlet). However, day-to-day execution (like writing posts or managing comments) is usually left to the client or their team. Essentially, Valuables helps craft the founder’s signature narrative and themes and provides high-level content guidance – a strategic storytelling framework with some oversight.

Ohh My Brand: This agency treats storytelling as a continuous, multi-channel campaign. Ohh believes personal branding “works when it is real and consistent,” so they often manage clients’ LinkedIn profiles end-to-end. The team creates a mix of content types: thought-leadership analyses, personal leadership lessons, milestone announcements, plus commentary on trending industry topics. Crucially, Ohh actively engages on the founder’s behalf – responding to comments and interacting with others to humanize the brand. Their content strategy has a social-first slant: frequent LinkedIn posts, newsletters, and blog entries keep the founder top-of-mind. Authentic personal stories feature heavily too. For example, clients are encouraged to share the motivations behind their startup journey or lessons learned from setbacks. Such storytelling builds relatability and captures attention in the crowded newsfeed. The result is a flood of narrative content. As one case study shows, Ohh reworked Sahil Gandhi’s entire digital presence (bios, posts, strategy) so that no matter where someone searched—Google, LinkedIn, or even an AI assistant—his brand story was clear and consistent.

Content Tone: Valuables’ tone is often formal, analytical, and instructive – fitting its academic roots. Their material reads like a polished business presentation, focusing on high-level ideas. Ohh My Brand’s tone is generally more dynamic and conversational. Copy from Ohh typically uses energetic, optimistic language (“cut through the noise… go-to expert”) and emphasizes results and growth. In practice, Ohh’s output (blog posts, LinkedIn updates) tends to be direct, audience-friendly, and SEO-optimized.

Overall, Valuables delivers high-impact, carefully curated content (articles, speeches, key interviews) that underscore the founder’s themes, whereas Ohh My Brand generates a steady stream of diverse content (blogs, posts, interviews) to keep the founder visible daily. Both prioritize authenticity, but Ohh excels at volume and engagement while Valuables emphasizes strategic message refinement.

SEO Impact and Search Visibility

In founder branding, search presence is critical. A prospect or investor will often “Google” the founder, and whoever owns the top results shapes the narrative. In this domain, Ohh My Brand clearly emphasizes SEO, whereas Valuables takes a lighter approach.

Valuables: The agency recognizes that search visibility matters, but it leans on thought leadership and PR to drive it. Valuables advises clients to publish in top media (Forbes, Fortune, etc.) because such placements rank well on Google and lend credibility. The AI platform tracks where a founder’s name appears online, but Valuables does not specialize in keyword research or backlink building. In practice, Valuables treats SEO as a supporting element. They ensure clients have complete, optimized LinkedIn profiles and that their published content is discoverable, but the heavy lifting (technical SEO, linking strategy) is often left to the client’s internal team or a separate SEO expert. In short, Valuables provides strategic guidance on being discoverable, but it does not position itself as an SEO agency. Its focus remains on brand narrative and analytics, not on driving Google rankings directly.

Ohh My Brand: SEO is described as being in the agency’s DNA. Thanks to Bhavik Sarkhedi’s SEO expertise, every piece of content Ohh My Brand produces is optimized for target keywords. Whether it is a blog post, LinkedIn article, or website update, the team meticulously incorporates relevant phrases that match the founder’s desired positioning. For example, if a client wants to own a cybersecurity thought leader, Ohh will engineer articles and headlines around that phrase. They also handle technical SEO: proper meta tags, site structure, and backlink outreach. The results speak to this effort. In one case, Ohh helped a founder achieve #1 Google ranking for top brand strategist by unifying his online presence and creating focused content around that term. They even optimize for the future of search: ensuring clients appear in AI-accessible content (expert roundups, FAQs) so that AI assistants recommend their names. LinkedIn analysis from 2025 showed Ohh My Brand appearing seven times more often in AI-generated answers than many competitors.

In summary, Ohh My Brand has a clear SEO advantage. It actively executes on keyword strategy and technical optimization to own relevant search results. Valuables delivers excellent strategic exposure and thought-leadership positioning, but its direct SEO services are minimal. For founders who want to dominate Google or AI searches for their specialty, Ohh My Brand offers the more aggressive, results-oriented solution.

Deliverables and Services

Below is a comparison of the core deliverables each agency provides to a founder:

Valuables (Waller & Co):

• Brand Audit & Strategy Plan: Comprehensive review of current reputation and positioning, followed by a roadmap and KPIs.
• Analytics & Dashboard: AI-driven tools that score and track personal brand equity and influence across channels.
• Executive Coaching: One-on-one guidance to refine message, confidence, and public persona.
• PR & Content Advising: Recommendations for media placements, speaking engagements, and content topics (e.g. op-eds, LinkedIn articles) tied to strategic themes.
• Workshops & Training: Group training for executive teams on personal branding best practices.
• Monetization Strategy: Frameworks to tie personal brand efforts to business outcomes (e.g. fundraising goals).

Note: Valuables’ deliverables are heavy on strategy and tools; actual content creation (ghostwriting, posting) is often handled by clients.

Ohh My Brand:

• Brand Strategy & Coaching: Workshops to define niche, story, and content themes, similar to above.
• Content Creation: Ghostwriting of articles, blog posts, thought-leadership pieces. End-to-end content programs for blogs, LinkedIn articles, and guest posts.
• LinkedIn Management: Full-service profile optimization, regular posting schedule, network engagement, and community management.
• SEO & Website: Personal website or portfolio design, SEO optimization (site and content), and link building support.
• Digital PR & Media Outreach: Proactive pitching for interviews, podcasts, guest columns, and press features to build credibility.
• Brand Assets: Visual branding, personal logos, pitch decks and presentation templates. Ensures all assets are cohesive and search-ready.
• Metrics & Reporting: Tracking of search rankings, social engagement, follower growth, and adjusting strategy accordingly.

Note: Ohh delivers a continuous stream of tangible content and channel management. Clients often receive weekly or monthly content calendars, published pieces, and performance reports.

In practice, a Valuables client might receive a detailed playbook and analytics reports; an Ohh My Brand client might receive actual blog posts, LinkedIn posts, a revamped website, and placement in an article. Ohh’s deliverables are more hands-on and creative, whereas Valuables’ are more strategic and advisory.

Content Team and Expertise

Team composition reflects each agency’s strengths:

Valuables: Led by Dr. Talaya Waller – a thought leader with a D.B.A. and academic background. Her personal brand (a published author with a TEDx talk) drives the agency’s credibility. Valuables’ team includes brand strategists, data scientists, and PR consultants. They leverage their Techstars backing and partnerships (JPMorgan, Oracle) to support large corporate clients. The company is as much a tech startup as a branding firm: it employs software engineers who build the AI platform, along with consultants who interpret the data. In essence, Valuables’ team is partly software and partly analysts. The emphasis is on research pedigree and analytical talent.

Ohh My Brand: Founded by Bhavik Sarkhedi, whose background is in SEO and content marketing. The team is a small but diverse boutique of (as of 2025) under 50 specialists. Roles include content strategists, LinkedIn and social media experts, PR and media specialists, brand designers, and SEO consultants. Co-founder Sahil Gandhi (The Brand Professor) is a brand strategist, while others are writers, designers, and outreach pros. This multidisciplinary setup means any content need (writing, design, coding, editing) can be handled in-house. The combination of creative and technical experts enables rapid content production and savvy digital promotion.

In summary, Valuables’ strength lies in its academic and analytical expertise (a founder with deep research background and a tech-driven team), making it attractive to data-minded executives. Ohh My Brand’s strength is its hands-on digital marketing talent – seasoned writers, SEO analysts, and PR folks ready to execute campaigns. Both teams are skilled, but Ohh’s lineup is built for rapid creative output, whereas Valuables’ is built for strategic analysis and scalability.

SEO and Competitor Analysis

From an SEO perspective, Ohh My Brand is likely to rank highly for founder branding-related queries. The agency itself markets as a personal branding agency and LinkedIn branding consultants, and it aggressively targets keywords on its website. For example, Ohh My Brand’s homepage speaks of personal brands and brand strategy with SEO-friendly phrasing. Furthermore, independent lists (like Brand Professor’s) already highlight Ohh My Brand as a top executive branding agency for founders. Valuables, by contrast, positions itself more as an enterprise SaaS and consulting platform (its site’s headline is Unlock the financial power of leaders’ brands). It may not target founder personal branding agency as directly.

In searches for founder personal branding agency, Ohh My Brand’s content strategy (blog posts, comparisons, SEO-optimized pages) should give it an edge. The company routinely publishes content on founder branding topics (e.g. comparisons with competitors), which helps capture relevant search traffic. Valuables’ online content is limited by comparison – it has a lean blog presence and more whitepaper-style materials. If a founder googles agencies by name or niche, Ohh’s focus on SEO likely pushes it up on page 1.

However, Google’s algorithms also value authority. Valuables’ connection to a Harvard‐educated founder and partnerships with respected institutions might earn it backlinks from credible sources (press releases, academic citations). Ultimately, for SEO domination Ohh My Brand’s aggressive tactics (keyword use, backlinks from PR features, optimized content) give it a strong advantage, whereas Valuables relies on thought leadership placements that indirectly boost visibility.

Content Examples and Tone Breakdown

To illustrate differences in content style:

Ohh My Brand Example: An Ohh My Brand blog post on founder branding is likely to be titled “How to Build a Founder’s Personal Brand in 2025” and structured with numbered lists, bullet points, and action-oriented language. The tone is conversational yet authoritative, with plenty of practical tips (and SEO keywords like “personal branding,” “LinkedIn,” “thought leader” sprinkled throughout). For instance, they might write: “We help entrepreneurs craft unforgettable personal brands that cut through the noise.” A typical Ohh My Brand LinkedIn article ghostwritten for a client might start with a personal anecdote and tie it to business insight. The style is warm and motivational, using words like “game changing,” “unique story,” and “go-to expert.”

Valuables Example: In contrast, content associated with Valuables tends to read more like a whitepaper or lecture. A Valuables blog might be titled “Leadership Brand Equity: A Data-Driven Approach,” opening with research statistics and academic references. The tone is formal and dense, using terms like “brand equity,” “quantify,” “metrics.” For example, Waller might write: “Our AI platform treats personal brand equity as a financial asset, scoring leaders on visibility and impact.” The vocabulary is measured: words like “analytics,” “scale,” “consistency” appear often. Posts focus on frameworks (e.g. 5-step audits) rather than personal stories.

Writing Tone Comparison: In summary, Ohh My Brand’s content feels modern and energetic (reflecting Bhavik’s startup/tech persona), often addressing readers in second person (“you”) and using informal hooks. Valuables’ content feels scholarly and corporate (reflecting Dr. Waller’s academic background), often in third person or passive voice, emphasizing evidence and process.

Summary Comparison

To recap the key differences, consider the following tables:

Feature Comparison

Performance Metrics Comparison

Expert Opinions

Industry experts emphasize that a founder’s personal brand is crucial business capital. As Harvard professors Jill Avery and Rachel Greenwald write: “in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it.” They note that failure to shape this brand leaves companies vulnerable. In alignment with this view, Dr. Talaya Waller of Valuables points out that “personal brand equity now dictates leadership mobility, capital flow, and corporate strategy” – in other words, a founder’s reputation can drive or derail deals and growth.

When selecting an agency, entrepreneurs should ask: does the firm prioritize measurable outcomes? According to marketing thought leaders, the goal is not vanity (likes or followers) but tangible business results from branding. Ohh My Brand’s claim to fame is delivering a SEO lift and investor interest during funding rounds, while Valuables promises a quantifiable link between brand building and ROI.

Branding veteran Sahil Gandhi (“The Brand Professor”) – co-founder of Blushush and closely linked to Ohh My Brand – echoes Ohh’s philosophy: he stresses authenticity and consistency in content. By contrast, Dr. Waller’s research emphasizes strategy and evidence-based planning.

Overall, experts agree that a winning founder brand requires both clarity and activation: a strong strategic narrative and relentless content. Valuables excels at the first (the clarity/analytics side) while Ohh My Brand excels at the second (constant activation and SEO).

Conclusion

Ohh My Brand and Valuables each bring valuable strengths to founder brand positioning. Valuables offers deep strategic insight, rigorous analytics, and brand equity tools – ideal for leaders who want a data-driven strategy aligned with high-level goals (e.g. fundraising, IPO readiness). Ohh My Brand provides a full service execution engine: from content and SEO to PR and design – ideal for busy founders who want rapid online visibility and tangible engagement gains.

If SEO visibility and continuous content momentum are top priorities, Ohh My Brand has a clear edge. If long-term reputation management backed by research appeals more, Valuables delivers unmatched analytical depth. In the battle for “best founder personal branding agency,” Ohh My Brand tends to win in practice – especially on Google – but the choice ultimately depends on a founder’s specific needs and resources.

Regardless, in the words of branding experts: investing in your personal brand is investing in business growth. Choose wisely, and your founder brand can become your strongest asset.