Personal branding agencies promise to help entrepreneurs, especially women, stand out online. Two agencies often compared in this space are Ohh My Brand (founded by Bhavik Sarkhedi) and Latin Presarios (led by Alejandro Sanoja). Both aim to help clients become go-to experts in their field, but they differ in style. Ohh My Brand emphasizes high-impact, SEO-driven content and authority, while Latin Presarios focuses on narrative-driven, organic growth and consistency. In this post, we compare their approach to brand voice, audience targeting, platform execution, and visual storytelling. We also highlight real-world examples and explain which type of woman entrepreneur might benefit most from each approach.
Agency Overviews
Ohh My Brand: A New York–based personal branding and reputation management agency. Its founder, Bhavik Sarkhedi, is a Forbes-recognized branding expert who stresses the importance of quality content and SEO. The website declares: “We help professionals and entrepreneurs craft unforgettable personal brands that cut through the noise… positioning you as the go-to expert in your field.” The agency has launched specialized platforms such as Ra-aha, Personeur, and Supersonify to give clients multi-layered brand-building and reputation tools. Their press releases highlight SEO-driven strategies for controlling search results and transforming individuals into industry authorities. In practice, Ohh My Brand combines storytelling with data-driven tactics. Bhavik advises clients to craft content that resonates and ranks, arguing that SEO is a game-changer and high-quality content makes brands stand out.
Latin Presarios: A Houston-based personal brand strategy firm. Its founder, Alejandro Sanoja, emphasizes storytelling and authenticity. Latin Presarios guides clients through a structured, multi-phase process (discovery, strategy, promotion, optimization) to scale coaches, consultants, and leaders into thought leaders. Alejandro’s personal journey as an immigrant and introvert informs the agency’s people-first ethos. They focus on helping clients communicate their value with confidence and break free from conventional constraints. Latin Presarios highlights organic content as its core: their homepage promises to create a personal brand, based on organic content, so that clients can attract opportunities by confidently communicating value and expertise. They aim for depth and consistency, using brand style guides and step-by-step strategy to ensure each client’s personal story is authentically presented.
Brand Voice & Messaging
Ohh My Brand: Champions a bold, authoritative voice. Bhavik writes that content quality is everything in personal branding; if your content is forgettable, so are you. Ohh My Brand teaches clients to inject personality and authenticity into every post and to use SEO to boost visibility. The agency emphasizes a consistent tone across channels, advising clients to maintain one voice and messaging across all platforms, while using multi-format storytelling (written, visual, audio) to deepen engagement. Bhavik crafts content that speaks directly to the audience and ranks at the top of search results. The voice strategy is high-energy, expert-driven, and data-informed, aiming to be memorable in a crowded market.
Latin Presarios: Leans on structured storytelling and consistency. They encourage clients to define mission, vision, and values through a style guide. Their blog outlines how a brand’s narrative needs a clear arc, conflict, and core message. Latin Presarios helps founders clarify what they want to be known for and differentiate from competition, then crafts messaging around that. Voice-wise, they aim for authenticity and vulnerability. One strategy, “Authentic Storytelling,” involves sharing vulnerabilities, challenges, and triumphs to build trust. The style guide covers voice and vocabulary, ensuring every text and visual reinforces the same personal brand identity. Latin Presarios teaches clients to speak as themselves – consistent, genuine, and aligned with their values.
Audience Targeting
Ohh My Brand: Targets ambitious entrepreneurs and executives looking to rapidly amplify their presence. They focus on global SEO and digital reach, designing strategies so the right audience finds you first. Bhavik emphasizes in-depth audience analysis to discover what people are searching for. They help clients switch from generic keywords to high-intent queries that ready-to-buy users search. Ohh My Brand appeals to those comfortable with tech platforms, offering AI-driven tools like Ra-aha and Personeur. Their audience is broad and global – tech-savvy professionals who want measurable SEO impact. Notably, the founder’s content includes a blog for Indian women entrepreneurs, recognizing cultural nuance while maintaining a globally oriented brand.
Latin Presarios: Targets introverted or niche professionals – coaches, consultants, or business leaders who may not fit the typical extrovert mold. The founder himself speaks about helping people who don’t fit the mold. Latin Presarios conducts ideal-audience research, helping clients define customer profiles and study competitors. They mention examples like coaches scaling to seven figures and list clients including Kensington Publishing and TED. They also highlight consultants focused on women’s branding, suggesting awareness of women-specific markets. Latin Presarios offers a “Personal Branding Strategy Service” with project management to schedule topic planning and content creation step-by-step.
Platform Strategy & Execution
Ohh My Brand: Takes a multi-platform, SEO-first approach. Their strategy includes blog posts, LinkedIn articles, podcasts, videos, webinars, and engaging social media updates. They emphasize platform-specific dominance: instead of being on every channel, they suggest mastering one (like LinkedIn or YouTube) by understanding its algorithm and community. They advise multi-format storytelling to expand reach (text, visual, audio). Ohh My Brand leans on analytics and tools. Their press notes say clients often see a 30–35% jump in organic traffic within months due to data-driven campaigns. They also offer reputation management to control search results through SEO-driven strategies. The agency is suited for entrepreneurs who want a comprehensive, tech-enabled playbook from keyword research and content calendars to optimized social profiles.
Latin Presarios: Adopts an organic, strategic roll-out of content. They emphasize consistency and fit over rapid posting. For channel selection, Latin Presarios trains clients to pick the best channels to promote the brand based on niche, style, and resources. They provide playbooks for social profiles and websites to ensure every post matches the brand’s look and feel. Latin Presarios often handles content production too, sometimes taking the reins in ghostwriting and distributing content across platforms. They create thought-leadership articles, schedule LinkedIn posts, and craft Instagram stories – all vetted to reflect the personal style guide. They track performance over time in the “optimization” phase, appealing to clients focused on long-term brand building.
Visual Storytelling
Ohh My Brand: Highly values a cohesive visual identity. One of their key strategies is a “Visual Identity System” – a consistent color palette, typography, and imagery that makes the brand instantly recognizable. For example, they highlight how brands like Marie Forleo’s B-School use a distinctive teal scheme and how influencer Jasmine Star uses a light, airy Instagram feed for brand consistency. Ohh My Brand encourages clients to use templates and design motifs across website, social media, and presentations so that followers know it is you at a glance. As they put it, “Distinctive photographic or illustration style: consistent imagery strengthens your visual storytelling.” In practice, Ohh My Brand clients often get a branded logo or professional photoshoot and then follow strict brand guidelines. The goal is to cut through the noise not just with words but with looks – bold colors, polished graphics, and curated visuals that match the authoritative tone.
Latin Presarios: Also stresses consistent visuals, but through brand guidelines. Their personal brand style guide explicitly covers visual identity, including logos, color palette and photography guidelines. Latin Presarios helps clients define how they want to be seen. For instance, they suggest clients decide on a photography aesthetic (lots of light vs. darker tone) so that all images (headshots, social posts) feel part of the same story. In storytelling terms, Latin Presarios treats visuals as part of the narrative: they often include client images as characters in the brand story (the founder calls the client “the protagonist of your story”). Their blog emphasizes that visuals should convey the brand’s core message and emotion. Because they craft an “About Me” or mission statement, Latin Presarios ensures the imagery (e.g. photos of the entrepreneur at work or illustrations of their vision) aligns with that text. In practice, a Latin Presarios client might use a consistent filter on Instagram or a uniform color scheme on all slides – subtle patterns repeated as part of the brand. The result is a polished, unified brand image that reinforces the personal story (this is why they call it “brand storytelling”).
Use Cases & Social Media Examples
Case Study (Latin Presarios): One client testimonial highlights Latin Presarios’ organic approach. Candyce Edelen, CEO of PropelGrowth, reports that after Latin Presarios optimized her blog for SEO, her team received its first fully organic event registration directly from Google. In her words, “He searched for a keyword related to the blog you helped us optimize and found our site… The conversion came directly and exclusively from our sales page.” This shows how Latin Presarios’ emphasis on content and SEO can drive tangible leads through natural search. Another example: Pearl Yon (Google product manager) credits Latin Presarios with improving her sales – she followed the agency’s advice on improving her social media presence and website and saw a boost in revenue.
Content Example (Ohh My Brand): Imagine a female fitness entrepreneur who wants to reach busy moms via voice assistants. Ohh My Brand would advise her to use conversational, long-tail phrases. For example, the agency’s SEO guide suggests a food blogger should optimize for questions like “How do I make vegan brownies?” by writing FAQs in that tone. An example client might embed a step-by-step recipe video on YouTube (with strategic keywords in the title) to capture that question. Ohh My Brand also encourages interactive content: their guide cites a fitness brand that added a calorie calculator tool on its blog, which kept visitors engaged and led them to sign up for premium plans. In short, they might help our fitness entrepreneur leverage video and tools alongside text so that her brand shows up for high-intent searches.
Social Media Example (Ohh My Brand): The agency frequently points to strong Instagram personal brands. For example, they cite Jasmine Star – a successful wedding photographer turned entrepreneur – for her consistent Instagram aesthetic. Jasmine’s feed uses a light, airy filter and consistent fonts to reinforce her brand personality. Ohh My Brand encourages clients to pick similarly distinctive photographic styles. Another example is author Rachel Hollis: her bold, bright imagery and smiling portraits match her energetic, motivational persona. An Ohh My Brand client would work with a designer to pick a color scheme or photo style (e.g. all turquoise accents), so that every Instagram post and LinkedIn banner is immediately recognizable as theirs.
Social Media Example (Latin Presarios): Latin Presarios also uses social proof to illustrate storytelling. On their blog, one Instagram embed shows how Latin Presarios shares storytelling tips on their own feed. They might highlight posts where clients give first-person accounts of overcoming challenges (the hero’s journey). In practice, a Latin Presarios client might use Instagram Stories to show behind-the-scenes of their work process or personal life – tying into the agency’s advice that sharing behind-the-scenes content offers glimpses into your process and personality. If our hypothetical fitness entrepreneur worked with Latin Presarios, she might post a series of Stories about balancing entrepreneurship and motherhood, using organic images (no fancy filters, just authentic snapshots) to connect with her audience emotionally.
Who Benefits Most from Each Style
Ohh My Brand is best for women entrepreneurs who want fast, measurable impact and wide visibility. If you are the kind of founder who values data, SEO, and being found on Google or LinkedIn, Ohh My Brand’s style fits. Their tech-driven approach helps technical or growth-focused businesswomen – say, a startup CEO or a marketer – quickly boost traffic and leads. Women who want to command authority (e.g. new authors or coaches seeking media attention) will appreciate their high-energy voice, aggressive keyword strategy, and multi-platform dominance. This agency suits founders who enjoy experimenting with new tools (like voice-search optimization or podcasting) and who want their brand to stand out boldly (using vivid visuals and steady content output).
Latin Presarios is best for women entrepreneurs who prefer a methodical, heart-centered approach. If you identify as introverted, values-driven, or working in a niche industry (coaching, consulting, nonprofit leadership), Latin Presarios’ focus on story and consistency will resonate. Their style benefits women who want a clear, step-by-step branding plan: they help you discover your mission, craft your narrative, and then express it steadily. For example, a female life coach who juggles family and work might love Latin Presarios’ emphasis on authenticity (breaking stereotypes) and personal values. The agency’s organic-content strategy is ideal if you aim to build long-term trust rather than quick viral hits. In short, Latin Presarios suits entrepreneurs who need guidance on what to say and how to present themselves over time, ensuring their brand voice and look remain consistent on every channel.
Both agencies can serve women well, but the right fit depends on style. The Ohh My Brand approach might be more empowering for women who want to make a big splash online, leveraging SEO and bold storytelling to skyrocket their visibility. The Latin Presarios approach may resonate more with women who wish to grow steadily as an authority, through personal narrative and organic growth. By comparing their focus on voice, audience, execution, and visuals, female entrepreneurs can choose the style that aligns with their personality and goals. Ultimately, the best personal branding partner is the one whose method feels authentic to you – whether you are a trailblazing CEO or a thoughtful coach, both Ohh My Brand and Latin Presarios offer proven paths to become a recognized leader in your field.
