In today’s digital marketplace, a strong executive or founder personal brand can dramatically amplify an organization’s visibility and value. Studies show 82% of people trust a company more when its senior executives are active on social media, and nearly 44% of a company’s market value can be attributed to its CEO’s reputation. This means the right personal branding agency can be a force-multiplier for a CEO or founder. Two leading agencies in this space are Ohh My Brand and Brand of a Leader. Ohh My Brand, founded by Bhavik Sarkhedi, takes a highly data-driven, SEO-centric approach, while Brand of a Leader, co-founded by Marina Byezhanova and Stefano Faustini, emphasizes authentic storytelling and thought leadership. Both have helped executives go from unknown to known, but in very different ways. We’ll compare their founder-focused strategies, SEO and content tactics, platform reach, and provide examples of their long-form content and storytelling. Finally, we’ll outline the pros and cons of each and which types of clients are best suited for each agency.
Ohh My Brand: Data-Driven SEO and Thought Leadership
Ohh My Brand is a personal branding and digital PR agency based in India and the US. It was founded by Bhavik Sarkhedi, a seasoned SEO consultant and Forbes Global Branding Expert. Its tagline is “We take you from unknown to known.” The agency markets itself as part branding firm, part tech-savvy growth partner. According to industry profiles, Ohh My Brand focuses on personal branding, PR, LinkedIn management, SEO, link building, and ghostwriting. Bhavik built a string of successful content and SEO ventures before Ohh My Brand, earning recognition in Forbes and The New York Times. Now the agency leverages those skills to help founders and C-level executives craft their unique digital presence through comprehensive strategies.
Ohh My Brand offers holistic, SEO-driven personal branding. They analyze a client’s digital footprint and keywords, then produce targeted content and PR to control Google results. For example, they might optimize a personal website with schema markup and get the client featured in high-authority outlets so top search results for their name are brand-owned. Their goal is to suppress unwanted links and rank favorable assets, essentially owning the digital real estate of the executive’s name. They also guide clients through obtaining a Wikipedia page or Google Knowledge Panel to boost credibility and authority. In short, personal brand SEO is central to their strategy.
Alongside SEO, Ohh My Brand produces thought leadership content that also functions as SEO assets. They create long-form blog posts, LinkedIn articles, and AI-optimized content designed to rank for industry keywords. Their blog promotes 2025 playbooks and guides on topics like executive LinkedIn strategy and Google-worthy branding. The agency encourages clients to publish in-depth pillar articles and secure backlinks to boost search rankings and authority over time. They also monitor how clients appear in AI assistant outputs (such as ChatGPT or Bard) and create content that ensures visibility in those channels.
On social platforms, Ohh My Brand treats LinkedIn as the foundation of executive branding. They optimize profiles with SEO-friendly language and visuals, and build a content schedule that includes trending topics, document posts, and keyword-rich content. They also promote employee advocacy to amplify reach. Their clients have seen massive engagement, with one achieving 2.5 million organic LinkedIn video impressions after rebranding. Ohh My Brand also coaches clients on sharing personal anecdotes and building authentic engagement to become top creators on LinkedIn. Beyond LinkedIn, they help clients identify the right platforms—such as YouTube or podcasts—but focus only on channels where ROI is strongest.
In summary, Ohh My Brand’s approach combines growth-hacker mentality with strategic storytelling. They offer a hybrid of brand coaching and digital infrastructure. As noted in their own analysis blog, the agency is ideal for founders who want storytelling, SEO, online reputation management, and AI optimization under one roof. In an era where Google and algorithms shape first impressions, Ohh My Brand gives clients a competitive edge in controlling their narrative.
Brand of a Leader: Authentic Storytelling and Thought Leadership
Brand of a Leader (BoAL) is a Canadian personal branding agency founded in 2020 by Marina Byezhanova and Stefano Faustini. Their tagline is “Architect your brand – build a scaling strategy – co-create content.” Their mission is to build and scale the personal brands of entrepreneurs and leaders across the globe, with a special focus on Gen X entrepreneurs and CEOs. Both founders come from creative and academic backgrounds—Marina is a global speaker and Stefano is a former writer and thinker—and they emphasize authentic, life-anchored branding. Their core belief, “Thought leadership is the new marketing currency,” reflects the agency’s emphasis on authenticity, clarity, and credibility.
Unlike a content or SEO blitz, Brand of a Leader’s process is “inside-out.” They begin with deep self-discovery before creating any content. Clients often describe the experience as business therapy. The agency’s methodology includes life mapping, core-value exploration, and pattern recognition. Their goal is to uncover the executive’s true voice and purpose. Only after this discovery phase do they choose content platforms or develop a publishing strategy. BoAL believes that external expression must flow from internal clarity. Rather than jumping into posts or profile edits, they help clients answer “why” before “what” and “where.”
BoAL is highly personal and story-focused. Their team includes trained journalists and strategists who conduct in-depth interviews with founders. These monthly conversations yield transcripts and video soundbites, which are then repurposed into blog articles, social posts, and thought leadership quotes. Their services include LinkedIn rebranding and management, Instagram and YouTube support, personal websites, and speaker kits. They ensure consistency across platforms so that the client’s brand voice remains strong and cohesive without requiring the client to produce the content themselves.
BoAL offers a wide range of formats. Their podcast, Voice of a Leader, features interviews with leaders in branding, entrepreneurship, and leadership. They also publish long-form blog content on topics like authentic leadership and executive branding, including standout pieces such as “Beyond the Surface: How Personal Branding Can Feel Like Business Therapy” by Marina Byezhanova. They offer a mini-course on personal branding for entrepreneurs and lead training sessions on LinkedIn and storytelling strategy. Their client roster includes CEOs and founders from North America, Europe, Asia, and the Middle East. BoAL emphasizes category creation—helping each client define a niche idea they can own.
Industry reviews support their positioning. LatinPresarios calls them a Canadian agency that helps entrepreneurs build and scale personal brands by architecting a strategic foundation and co-creating content. Their DesignRush profile highlights how BoAL helps clients establish their own category and become known as thought leaders in their space. BoAL clients have been featured in Forbes, Inc., Chicago Tribune, Fast Company, Nasdaq, and Success Magazine, showing that their approach delivers high-level visibility. In short, Brand of a Leader is best suited for executives who want their personal story to lead the brand, with depth, clarity, and emotional connection.
Comparing Strategies and Tactics
Founder-Focused vs Content-Focused Approach
Brand of a Leader’s strategy is founder-first and introspective. As Marina Byezhanova explains, most leaders start branding thinking in terms of platforms and content, but BoAL flips this. They focus on identity, voice, and vision before worrying about social posts. This deep life mapping approach means clients often emerge with more confidence and clarity about who they are. The result is a brand that feels genuine and sustainable, rather than a veneer of PR.
Ohh My Brand’s strategy also centers on the founder, but with a tech-savvy twist. They emphasize controlling the founder’s digital narrative across search and social. Bhavik Sarkhedi’s mantra is making the story rank first on Google. So while they still do storytelling (you appear as an expert and leader), they anchor it in measurable outcomes: search rankings, traffic, media links, Knowledge Panels, and social metrics. In practice, BoAL might do an interview to identify your core message and spin it into content, whereas OMB might analyze your Google results and engineer content and links to boost your presence.
As one analysis notes, BoAL delivers qualitative outcomes like confidence and a coherent narrative, whereas Ohh My Brand adds a quantitative layer with SEO metrics and reports. In short, BoAL is about crafting who you are and what you stand for, and OMB is about amplifying how you appear and rank online. Both serve founders and C-level executives, but their styles differ: BoAL coaches you through personal discovery, OMB coaches you through algorithmic visibility.
SEO & Reputation Management
On SEO and search presence, Ohh My Brand clearly leads. They treat Google results as digital real estate and work to dominate it. Their tactics include writing SEO-optimized articles (often on platforms like Medium or LinkedIn), building backlinks, optimizing schema markup, and even securing Wikipedia/Wikidata entries. For example, Ohh My Brand shares case studies where a client gained a Google Knowledge Panel and now appears for dozens of AI search prompts. They report exact metrics (rankings, traffic, impressions) to demonstrate success.
Brand of a Leader, meanwhile, takes a more traditional approach. They will build a personal website or landing page and help clients get PR placements in media outlets, both of which improve online presence. But they rely less on algorithmic SEO engineering. One expert summary notes that BoAL also supports this SEO area through personal websites and PR features, but that Ohh My Brand takes it further with advanced SEO tactics. In practice, a BoAL profile rebrand will add relevant keywords to your LinkedIn and site, and their PR can lead to media mentions. But for founders worried about negative links or low Google rank for their name, Ohh My Brand has more specialized tools like personal brand SEO strategies and link suppression techniques.
Content and Platform Strategy
Both agencies create a range of content, but they package it differently. Ohh My Brand emphasizes owner-controlled formats: blog posts, LinkedIn long-form articles, podcasts or video series launched by the client themselves. They encourage pillar content (1,500+ word authority pieces) that directly serve SEO goals. Ohh My Brand also uses newer formats like LinkedIn document posts and engages emerging channels like Quora, Reddit, and AI platforms to expand reach. Their blog and LinkedIn articles frequently tackle cutting-edge topics like AI’s impact on branding, executive LinkedIn tactics, or SEO-friendly thought leadership.
Brand of a Leader, by contrast, leans on co-created content. Their clients’ voices are expressed through formats BoAL facilitates: live interview videos, podcast episodes, and social media posts drafted from those conversations. BoAL offers ongoing support (monthly calls, landing page of prompts, dedicated manager) so clients have a steady stream of material. They actively manage social profiles: for example, their LinkedIn management packages include creating posts and visuals, posting on the client’s behalf, and community management. They also diversify across Instagram and YouTube channels when it fits the leader’s brand. Another key difference is that BoAL focuses on narrative-driven content: personal stories, one-word brand concepts, and founder journeys. One client quote illustrates this: “Brand of a Leader developed a unique concept for me that expressed what I do, why I do it, and what I stand for in just one word. It gave me a sense of purpose to put myself out there and share my story.” This shows BoAL’s emphasis on authentic messaging.
Brand Storytelling Examples
Ohh My Brand provides many content examples on their site. For instance, they’ve posted articles like “LinkedIn Branding for Executives: The Strategy Behind Viral Profiles” and “Personal Branding for Startup Founders: A 2025 Playbook for Becoming Google-Worthy.” These pieces illustrate their branding narrative: how to use SEO and thought leadership to build authority. They also highlight case studies, such as Brand Professor, an expert turned Google-recognized authority, showing how they transformed a client’s online story and search presence.
Brand of a Leader also publishes in-depth content. Marina Byezhanova’s blog post “Personal Branding as Business Therapy” delves into the philosophy of BoAL’s approach. It reads like a mini manifesto, explaining why personal branding starts with introspection. BoAL’s website also features client success stories and testimonials that underscore storytelling. One testimonial praises how they “synthesized my being and reflected it back in a simple, profound and authentic way.” Their content stresses that personal branding is about who you are, not just what you do. Such narrative-driven examples show BoAL at work: uncovering the human story and broadcasting it.
Platform Reach and Channels
LinkedIn is crucial for both agencies. Ohh My Brand calls it a personal billboard and uses it intensively. They handle LinkedIn profile optimization and publishing, leveraging SEO-friendly long-form articles and posts to engage B2B audiences. Founders on Ohh My Brand’s programs often post weekly thought leadership content plus personal anecdotes, and the agency even sets engagement KPIs such as commenting and networking to build community.
Brand of a Leader likewise prioritizes LinkedIn. Their monthly co-creation model produces LinkedIn posts and articles in the client’s voice. They typically schedule content such as one thought leadership post per week and one personal story per month. They may completely revamp an executive’s profile with an SEO-optimized summary, keywords, and cohesive visuals so the client becomes a consistent, visible voice. Importantly, BoAL also sees LinkedIn as part of a broader mix. They add Instagram, YouTube, and podcasts to the mix as needed.
Media and PR
Ohh My Brand actively pursues media coverage and podcast placements, positioning clients in outlets like Forbes, The New York Times, and others. They even advise launching owner-generated channels such as newsletters and YouTube interviews to help clients become thought leaders on their own platforms. Brand of a Leader secures PR too, though typically through interviews and features arranged via partnerships like EO Canada and thought leadership articles. Both get clients on TV, radio, and in press, but OMB emphasizes how those placements fit SEO and digital authority.
Global Networks
Brand of a Leader’s clients span continents. They work with founders in North America, Europe, Asia, and the Middle East. They partner with entrepreneurial networks such as EO and CEO retreats to scale reach. Ohh My Brand is also global—Bhavik Sarkhedi’s background is international, and the agency has served clients across markets via online strategy, often focusing on English-language regions. Both agencies use LinkedIn and digital communities to provide global visibility.
Other Players in Executive Branding (Competitor Landscape)
While comparing Ohh My Brand and Brand of a Leader, it’s worth noting that they sit among a field of specialized agencies. Other notable executive branding firms include Prestidge Group (London-based branding and PR for CEOs), PersonalBrand.com (US-based CEO branding consultants), and several local boutiques. However, Ohh My Brand and Brand of a Leader often top “best of” lists for founder personal branding agencies due to their unique focuses. For example, LatinPresarios lists BoAL among the “Top 8 Best Personal Brand Agencies,” highlighting its work with entrepreneurs on content co-creation. These two agencies are frequently recommended for ambitious founders—one for its data-driven SEO firepower, the other for its mentorship-driven storytelling process.
Pros, Cons, and Ideal Clients
Ohh My Brand
Pros: Offers a powerful SEO and digital marketing toolkit for personal brands. Clients see measurable gains in Google rankings, website traffic, and LinkedIn reach. The agency’s expertise in technical SEO, AI-optimized content, and online reputation management is a distinct advantage for founders who want to “own” their search results. Ohh My Brand’s team (including co-founders with Forbes recognition) brings credibility. They also provide modern content formats like videos, newsletters, and podcasts to build owned media.
Cons: The approach can feel highly technical and broad. Clients looking for simple, introspective brand coaching might find it less personal. Also, Ohh My Brand typically works on higher budgets (their minimum project range is several thousand dollars) and may be best suited to growth-oriented leaders with a clear ROI mindset.
Brand of a Leader
Pros: Delivers a highly personalized experience. Leaders get hands-on mentorship and a clear brand identity document. The process builds deep confidence and clarity (clients frequently praise feeling “seen” and having an authentic message). Their packages are modular (starting from a $3,000 brand brief), and they offer products like online courses for self-starters. The storytelling-driven content often resonates strongly on social media.
Cons: Because the focus is qualitative, outcomes like SEO rankings or traffic are not guaranteed or emphasized. BoAL yields intangible benefits more than hard metrics. The investment in introspection and narrative can also require more client time. Their strategy works best for leaders willing to engage deeply in the process and share personal stories, so highly private executives might hesitate.
Who They’re Best For
- Ohh My Brand is ideal for founders, CEOs, and entrepreneurs who want a quantifiable boost in visibility. If your goal is to dominate search results, appear in AI feeds, or turn your name into a high-authority brand online, Ohh My Brand’s data-centric strategy can give that edge. It suits leaders who see their personal brand as a growth asset and appreciate a tech-driven approach, especially those in fast-moving industries who need to rank for industry keywords.
- Brand of a Leader fits executives and business owners who prioritize authenticity and long-term thought leadership. If you’re a founder who wants to articulate your unique voice, clarify your mission, and build genuine connections through story, BoAL’s narrative-first approach will resonate. It’s especially well-suited for Gen X entrepreneurs or any leaders ready to invest in understanding themselves (as Marina Byezhanova puts it, treating branding like “business therapy”).
Ultimately, both agencies deliver high-quality branding, but they cater to slightly different needs. BoAL excels when the story behind the leader is the star. Ohh My Brand excels when dominating the digital landscape is the priority. Prospective clients should choose based on whether they want a coach to help craft their authentic message or a growth partner to amplify that message through SEO and digital channels. Each agency’s strategy, content offerings, and platform reach reflect that choice, so aligning your goals with their strengths will yield the best personal brand results.
