How to Choose the Best Blogging Service for Your Small Business

Blogging is one of the simplest and most effective ways for small businesses to grow online. Whether you’re looking to increase traffic, generate leads, or boost brand awareness, the right blogging service can make all the difference and the best blogging service will change the whole market authority!

In 2024, companies that focus on blogging are 13 times more likely to see positive ROI. Sounds impressive, right?

But here’s the thing—choosing the best blogging service for your small business depends on what you’re aiming for. Are you trying to post consistently with low costs? 

Or are you focused on top-tier, SEO-driven content to bring in high-quality leads? The options range from building your own in-house team to hiring affordable freelancers or full-service content agencies. Let’s see them all first:

In this guide, we’ll break down the top blogging services available, using data and insights to help you decide which approach is best for your small business goals. Ready to take your content to the next level? Let’s dive in!

Who is offering the best blogging services for small businesses?

Finding the best blogging services for your small business depends on your goals, timeline, and budget. There are several options that offer varying levels of quality and support:

• In-House Teams: Best for total control over content but requires a significant investment. Ideal for businesses with large budgets and long-term goals, with costs ranging from $99,000 to $240,000 over 12-24 months.
• Content Marketing Agencies: These agencies handle everything from strategy to blog creation and are ideal for businesses looking to scale quickly. You can expect to pay between $1,000 to $10,000 per month but get 126% higher lead growth and comprehensive SEO support.
• Blog Writing Agencies: A more affordable option, starting at $97 per blog post. Great for consistent content but may need extra in-house optimization for higher quality.
• Freelance Marketplaces: Platforms like Upwork and Fiverr offer flexible, budget-friendly options (as low as $10 per post), though quality and consistency can vary.

These options provide a range of solutions, allowing you to align your content strategy with your budget and business needs. Next, we’ll explore each in more detail to help you decide which service fits your business best.

1. Build an In-House Blog Writing Team

Building an in-house content team can be a game-changer for small businesses aiming for complete control over their content strategy. 

With this approach, you get a dedicated team working closely with your business, ensuring every blog post aligns with your brand’s voice and marketing goals. 

This setup allows for more consistency, quality control, and integration of business insights directly into your content.

However, it’s important to understand that this option comes with a significant investment. 

For small businesses with annual revenues under $2.5 million, the cost of building an in-house team can be as high as $99,000 over 18 months. 

For mid-sized businesses, this investment can jump to $180,000 over 12-24 months, and for larger enterprises, it can reach $240,000 or more. 

This includes salaries for key hires like content managers, writers, and potentially editors. No double for enterprise or mid-sized business, this is the best blogging service.

Why Choose This Option?

1. Full Control: You manage the entire content creation process, ensuring the content is precisely tailored to your audience and goals.
2. Long-Term Growth: By training your team, you’re investing in a long-term solution that can adapt as your business grows.
3. Brand Consistency: Having an internal team ensures that your brand’s voice remains consistent across all content, which is crucial for building trust and authority online.

Challenges

While the benefits of an in-house team are significant, this approach isn’t for every small business. 

The upfront costs, time commitment, and need for constant training can be burdensome, especially for smaller businesses with limited resources. 

Additionally, you’ll need to ensure that your team is well-versed in SEO and content marketing trends to compete with external agencies.

For those with the budget and long-term vision, an in-house team can deliver the highest return on investment (ROI) for your blogging efforts, but it requires significant resources upfront. 

In the next section, we’ll look at another option: hiring a content marketing agency that balances scalability with expertise.

2. Hire a Content Marketing Agency

For small businesses that want to scale quickly without the hassle of managing an internal team, hiring a content marketing agency can be the best blogging service strategy. 

These agencies specialize in creating high-quality, SEO-driven content that not only boosts traffic but also generates 126% more leads than businesses that don’t invest in blogging. 

They take care of everything—from content strategy and keyword research to writing, editing, and performance tracking—making it an attractive option for those looking for measurable, consistent growth.

The cost of working with a content marketing agency typically ranges from $1,000 to $10,000 per month, depending on the agency’s expertise, the number of blogs they create, and the scope of additional services like social media marketing or SEO.

Why Choose This Option?

1. End-to-End Service: Agencies handle the entire content creation process, from planning and writing to SEO and publishing. This frees up your time to focus on other business operations.
2. Expertise: Content marketing agencies are equipped with experienced writers, SEO specialists, and marketers who understand how to create content that ranks and converts.
3. Scalability: As your business grows, an agency can easily scale its efforts to match your increased content needs, ensuring that your blog continues to drive traffic and leads.

Challenges

While content marketing agencies offer expertise and scalability, they do come with a higher price tag. For small businesses on a tight budget, these costs can be a barrier. 

Additionally, while agencies provide end-to-end services, they lack the internal intimacy that an in-house team may offer, meaning they might need time to fully understand your brand voice and business objectives.

Despite the cost, many small businesses find that the ROI from working with a content marketing agency more than makes up for the initial investment. 

In fact, businesses using agencies for blogging report significantly higher growth in both traffic and leads.

Now, let’s explore blog writing agencies, which provide a more affordable yet effective solution for small businesses looking for consistent content.

3. Work with a Blog Writing Agency

For small businesses that need regular blog content without breaking the bank, blog writing agencies offer an affordable yet effective solution. 

These agencies offer the best blogging service and focus specifically on producing written content, making them a great option for businesses that require frequent blog posts but don’t need the full suite of services that a content marketing agency provides. 

With prices starting as low as $97 per blog post, blog writing agencies allow businesses to maintain a consistent content schedule while staying within budget.

While blog writing agencies are a cost-effective option, it’s important to keep in mind that lower prices can sometimes mean lower quality. 

A basic blog post might not include the same level of SEO optimization or in-depth research as content from a full-service agency. 

However, businesses using blog writing agencies still see significant benefits, such as a 434% increase in indexed pages, which helps improve search engine visibility.

Why Choose This Option?

1. Affordability: Blog writing agencies provide a budget-friendly solution for small businesses that need consistent content without the high costs of a full-service agency.
2. Consistency: By outsourcing to a blog writing agency, you can ensure a steady stream of content is produced and published on schedule, which is crucial for SEO and audience engagement.
3. Scalability: Whether you need one post a month or several, these agencies can scale their services to match your content needs, allowing your blog to grow as your business does.

Challenges

The biggest challenge with using blog writing agencies is the potential need for additional in-house optimization. 

While agencies produce affordable content, you may need to invest time in editing, enhancing SEO, or adding multimedia elements to ensure the content meets your standards. 

Additionally, content from low-cost agencies may lack the depth and expertise of higher-priced services.

That said, blog writing agencies remain a viable option for small businesses looking to maintain a consistent blog presence, improve their SEO rankings, and drive traffic without the significant costs associated with content marketing agencies or in-house teams.

What about freelancer marketplaces? Is it a flexible option for businesses looking to hire freelance writers on a per-project basis? Let’s find out.

4. Find a Blog Writer in a Freelancer Marketplace

For small businesses looking for flexibility and control over their content, freelancer marketplaces like Upwork and Fiverr offer a range of options for hiring blog writers. 

These platforms allow you to browse through thousands of freelance writers, making it easy to find a match based on your budget, project needs, and specific content goals. 

Hiring a freelancer through these marketplaces can be highly affordable, with rates starting as low as $10 per blog post. This makes freelancer marketplaces an attractive option for businesses on a tight budget that still need regular content.

One of the key advantages of using a freelancer marketplace is the ability to maintain direct contact with the writer. 

You can provide detailed instructions, give feedback, and even build a long-term relationship with a writer who understands your business. 

However, the quality of writing can vary, and you may need to sift through several freelancers before finding the right fit. 

For this reason, many small businesses prefer to hire multiple writers initially and continue working with the one who produces the best results.

Why Choose This Option?

1. Cost-Effective: Freelancers offer a range of pricing options, allowing small businesses to control costs while still getting quality content.
2. Flexibility: You can hire freelance blog writers on a project-by-project basis, which is ideal for businesses that need content sporadically or want to scale up or down as needed.
3. Direct Management: Unlike with agencies, you have direct control over the content creation process, ensuring that the final product matches your expectations and brand voice.

Challenges

The main challenge with using freelancer marketplaces is quality control. 

While there are many talented writers available, there are also those who may not have the experience or SEO skills needed to produce high-ranking content. 

You’ll also need to manage the workflow, including setting deadlines, providing feedback, and sometimes even editing the content yourself to ensure it meets your standards.

That said, many small businesses find success by building long-term relationships with freelance writers who understand their industry and content needs. 

In the next section, we’ll explore how to find a blog writer through your network, another approach to securing reliable and cost-effective content for your business.

5. Find a Blog Writer Through Your Network

Finding a blog writer through your network can be one of the most reliable and efficient ways to secure high-quality content for your small business. 

When you rely on personal or professional connections, you can often find writers with proven track records and industry-specific expertise. 

This approach also gives you an added layer of trust, as the writer comes recommended by someone you know, which can reduce the risk of hiring the wrong fit. 

Plus, you avoid the hassle of sifting through freelancer profiles or negotiating contracts with agencies.

Blog writers found through a network often come with a deeper understanding of your industry, making them better equipped to produce content that aligns with your business goals. 

This familiarity can also lead to a more collaborative relationship, ensuring the content they produce is relevant, engaging, and tailored to your audience.

Why Choose This Option?

1. Trust and Reliability: By hiring a blog writer through your network, you have the assurance that they’ve been vetted by someone you trust. This significantly reduces the risks associated with hiring an unknown writer.
2. Industry Expertise: Writers found through your network often have industry-specific knowledge, which can lead to better quality content that resonates with your target audience.
3. Long-Term Collaboration: Establishing a relationship with a writer from your network can lead to a more consistent voice across all your content, making your blog more cohesive and trustworthy.

Challenges

While finding a blog writer through your network can offer trust and expertise, it can be limiting in terms of availability. 

The writer may have other commitments, and you might not always be able to rely on them for regular content. 

Additionally, the costs can vary significantly, depending on their experience and the scope of the project. 

It’s also essential to ensure that even though the writer is trusted, they are still knowledgeable about current SEO practices to maximize your blog’s performance.

Overall, tapping into your network for a blog writer can be a cost-effective and reliable way to produce high-quality content, especially for niche industries.

So, how to choose the best blogging service based on your business needs, goals, and budget? 

And…

Which One is the Best?

Choosing the best blogging service for your small business ultimately depends on your goals, budget, and the level of control you want over your content. 

Each option we’ve explored—whether it’s building an in-house team, hiring a content marketing agency, working with a blog writing agency, or finding a freelancer—offers unique advantages based on your specific needs.

If you’re looking for complete control over your content and have the resources to invest, building an in-house team can be the most effective long-term strategy. 

It gives you the flexibility to tailor every piece of content to your brand’s voice while ensuring consistency and scalability over time. However, it’s the most resource-intensive option and may not be feasible for smaller businesses.

For businesses that need quick scaling and measurable growth, hiring a content marketing agency is a great choice. 

With an agency, you get access to SEO experts, writers, and marketers who can help grow your blog while delivering a higher ROI. 

However, this comes at a premium price, which may not be suitable for businesses with tighter budgets.

If you’re looking for affordability and consistency without compromising too much on quality, blog writing agencies are a fantastic option. 

While the content may require additional editing or SEO optimization on your end, these agencies provide cost-effective, regular content creation that can boost your SEO rankings and online presence.

Lastly, for businesses needing flexibility, freelancer marketplaces or writers from your professional network offer low-cost and highly adaptable options. 

However, finding the right writer may take time, and managing the workflow is crucial to ensuring quality results.

Summary of Options:

• In-House Team: Best for complete control and long-term growth, but requires significant investment.
• Content Marketing Agency: Ideal for scalable, high-quality content with measurable results, but at a higher cost.
• Blog Writing Agency: Affordable and consistent, but may require additional optimization.
• Freelancer Marketplaces/Network: Flexible and budget-friendly, but with varying quality and a need for careful management.

Whether you opt for an in-house team, a content marketing agency, a blog writing agency, or a freelancer, each option has its unique advantages based on your goals and budget. At the end of the day, it’s a decision that you need to take!

1. How do I choose the best blogging service for my small business?

Choosing the best blogging service depends on your goals and budget. If you need total control over your content and have a large budget, building an in-house team is ideal. For measurable growth and high-quality content, a content marketing agency is your best bet. If you’re on a tighter budget but still want consistent content, blog writing agencies or hiring through freelancer marketplaces is a great option.

2. How much should I invest in blog writing services?

The cost of blog writing services can vary widely. An in-house team can cost upwards of $99,000 to $240,000 over a year, while content marketing agencies typically charge between $1,000 to $10,000 per month. On the more affordable side, blog writing agencies charge around $97 per blog post, and freelancers can be hired for as little as $10 per post through platforms like Fiverr or Upwork.

3. Can blogging really increase traffic and leads for my small business?

Absolutely! Businesses that prioritize blogging see 126% higher lead growth and 434% more indexed pages on search engines, which translates to increased visibility, more traffic, and ultimately more leads. Consistent blogging also improves SEO rankings, helping your website appear in search results for relevant keywords.

4. How often should my small business publish blogs?

For optimal results, businesses should aim to publish at least 2 to 4 blogs per month. Regular, high-quality content helps keep your site fresh, boosts SEO, and keeps your audience engaged. Businesses that blog more frequently, such as 11 or more times per month, tend to see 88% more leads than those that blog less frequently.

5. What should I look for in a blog writer?

Whether you’re hiring through a freelancer marketplace or blog writing agency, it’s essential to look for writers with strong SEO knowledge, industry expertise, and experience in writing high-quality, engaging content. It’s also a good idea to request writing samples and client testimonials to ensure the writer’s style matches your brand’s voice.

6. How long should a blog post be for SEO purposes?

The ideal blog post length for SEO typically ranges from 1,500 to 2,000 words, depending on the complexity of the topic. Longer, in-depth posts tend to perform better in search engines because they provide more value to the reader, and Google rewards thorough, well-researched content.